Spot changing trends Language and search behavior change over time. How can you ensure your content reflects these changes? Case in point: We used to call ourselves an “Internet marketing” company. Several years ago, Google Trends confirmed that “internet marketing” was on the decline as a search term. “Digital marketing” was on the rise. So we updated our site to reflect how people searched for our services. Google Trends chart comparing terms Trends allow you to visualize variations in word usage.
Click to enlarge)Moreover, “digital marketing” no longer corresponds to our services because it has become a very broad term. What we really do is provide excellent search marketing consulting services (SEO, PPC, content and social), but we don't do company employee list email, CRO, reputation management or public relations, etc. Our keywords have therefore evolved further. Sometimes trends swing quickly and permanently. For example, Google AdWords became Google Ads in July 2018.
A month later, Google Ads had already overtaken Google AdWords in relative search volume, as the trend chart shows:trend graph comparing adwords and ads Language changes can happen quickly. (click to enlarge the graphic) Searchers change terms and adapt their searches faster than you (or your boss) think. So plan to check Google Trends regularly. Monitor competing trends and update your content accordingly. Searchers are changing terms and adapting their searches faster than you might think. So plan to check regularly. Monitor competing trends and