According to data from iiMedia Research, since 2017, the market scale of China's paid knowledge industry has expanded rapidly, reaching 39.2 billion yuan in 2020, and is expected to reach 67.5 billion yuan by 2021; the scale of Chinese paying country email list knowledge users has maintained a steady growth trend and will grow in 2020. To 418 million people, with the continuous improvement of people's acceptance and recognition of knowledge payment, the scale of knowledge payment users in China is expected to further expand.
According to the "2021 Knowledge Payment Industry Research Report" jointly released by Qianchao and other knowledge payment platforms, the development of my country's knowledge payment industry has gone through the following stages:
The WeChat official account started, and mobile payment technologies such as membership system and payment appreciation function were gradually improved, and the concept of knowledge payment began to take shape.
The first batch of knowledge payment platforms, represented by Zhihu and Geto, emerged, and the online knowledge payment system was gradually improved.
Industry giants emerged, and market segments were formed: a comprehensive platform represented by Himalaya, Zhihu, etc., and a vertical platform represented by English Liulishuo and Chaos University were formed.
Slogan Teardown: Lifetime; University .
The Slogan of the product fully reflects the product value and product positioning, and is a highly concentrated product strategy layer. In Slogan, the product of the APP, we can disassemble and analyze two pieces of information: lifetime and university.
Lifetime should be understood in terms of length and width. Length refers to a long service period and the goal is to cultivate loyal users; width refers to a wide range of services that can meet the arbitrary needs of any group as much as possible, so that users will not give up halfway. Specifically, it can be divided into the following dimensions: