One of the more common uses for in-game marketing are to provide relevant advertisements to a target population. For example, car companies often place in-game advertisements as banners in car racing games to advertise their brand or a specific car.
This looks like it is part of the game, but the placement has been paid for. Another form for marketing is sponsorships of events or statistics. For example email list, Old Spice sponsors a statistic in the football game Madden 11 called Swagger. This coincided with the release of their new deodorant, also called Swagger. As shown by the Mobile Marketing.
Association's definition, mobile marketing covers a wide spectrum of activities. When mobile technology shifts and grows, the definition of mobile marketing has to grow along with it. Mobile marketing can be difficult to wrap your head around at first. You must seek out the best in the business for their knowledge and expertise if you really want to take full advantage of this emerging media. Black Friday always excites retailers, but this year Black Friday and the new Cyber Monday brought a new wave of purchasing never before seen. Purchases using mobile phones skyrocketed 310% this year!