revealed in I want to do or I want to go queries , for example — are vitally important. Optimize for longer natural language queries, as consumers are more likely to search this way by voice than by text. Speed is essential; mobile users expect content to load quickly, so marketers should incorporate this as a key strategic consideration. Hyperlocal searches, driven by implicit location-based intent, are on the rise as consumers
take into account the capabilities of their mobile devices. Constantly refine the approach as more data becomes available. This is still a nascent area of search marketing and we need to be prepared to adapt based on consumer feedback. In fact, as SEOs and content marketers strive to meet the underlying intent of a query rather than just answering exact jewelry retouching service queries via keyword matching, we can say with certainty that the days of chasing search algorithms are coming to an end. As a result, Apple's move from Bing to Google for Siri results shouldn't require much fine-tuning of a sophisticated SEO strategy.
Ask Me Anything' with Google's Gary Illyes at SMX East Posted: 2020-11-18 At last week's SMX East conference, Google webmaster trends analyst Gary Illyes answered questions from the two moderators - Barry Schwartz and Michelle Robbins - as well as the audience during a session titled "Ask me anything”. In this article, I'll cover this Q&A dialogue, though what you'll see below are paraphrases rather than exact quotes. I've grouped the questions together and used section headings to help improve flow and readability. Offsite Signals Barry: