Apr 11, 2022
In Welcome to the Forum
An article with SME input. About 80% of the time, the result will be an article that cites the SME as an expert and uses the information from the interview to specifically address the topic at hand. Published Q&A articles. About 10% of the time, the result will be a public interview that includes questions from the content manager and answers from the SME. This is best for answering short questions. A ghostwriting article. Depending on your company's needs, your content managers may write and publish as SMEs, especially if they are C-level executives. Ghostwriting content can help build a brand and build the voice of a busy executive. I cover these three content styles in more depth in this article . You industry mailing list find more information there, or discuss their vision for any given content with your content manager. If you're an SME, know that help content won't delay your schedule. But you still need to be fully invested in the process for it to bear fruit. That's it. 6 Ways to Help Content Production Content managers can't do everything alone. They need team members from other departments to step up and share their expertise - so content managers can share that expertise with your audience. The more team members you share, the more effective your content marketing will be . If no one is willing to help, it will die on the vine. So, how do you become the best SME? Here are six ways to contribute to content marketing as an SMB. 1. Willing to First, you need to be willing. If your content manager approaches you or sends a message asking for an interview, please respond in kind.