You've decided to take the lead and embrace search engine optimization (SEO), the strategy digital marketers around the world use to help businesses get found online. But in a field strewn with disagreements and ever-changing rules, where do you start? And is it really worth it? To be blunt, the answer is that you really have no choice but to embrace SEO. There is simply too much content on the web to expect people to stumble upon your business. So, in addition to creating great content that gets your visitors to convert , you need to optimize your site so that your target audience can actually find you online. The good news is that you don't need to hire an agency to get started with SEO, and even the smallest, most scrappy startup can launch a campaign that can help you rank high in SEO results. search for important and competitive keywords. All it takes is a decent campaign strategy, an SEO audit, and a bit of spying (not in a scary way) on your competitors. In this article, we'll explain how to employee email database get found online starting with an effective SEO campaign and audit and the rewards your business could reap if executed correctly. I'm going to break it down into six main steps. 1. Put a plan in place SEO campaigns aren't for the faint of heart, but you can avoid some of the common headaches if you define your goals and strategy before you get started. The first thing you need to decide is how you will measure your progress towards your predefined goal. goals. While your first thought may be to score the coveted top position in Google search results, it's important to dig a little deeper than that. You must answer three crucial questions before you begin: “Who is my audience? » You have to wonder who you're trying to outrank yourself against by scoring that top spot in Google's results. This is the first step in defining your marketing personas. Obviously, someone selling vintage posters online isn't trying to reach the same audience as someone running a local construction company in New Jersey. Understanding who you're trying to reach will also help you segment them based on where they are in the buying process. You can get information about who your visitors are in Google Analytics.